GLITCH
Glitch is a bold sunglasses brand blending fashion and fantasy through immersive packaging, edgy visuals, and an origami-style brochure that brings each collection's story to life.
Project Overview
Glitch is a bold sunglasses brand that fuses fashion with fantasy, offering eye-catching designs inspired by different realities.The goal of this packaging project was to craft a visually immersive identity that captures Glitch’s eclectic spirit and transports users into the unique mood of each collection.
The Challenge
The Challenge
Create a visual identity that’s artistic, edgy, and expressive, without losing sophistication or feeling overly themed.The visual identity needed to communicate Glitch’s concept of blending style with storytelling, without losing clarity or cohesion across different elements.
The Solution
The Solution
A versatile, striking logo paired with bold visuals and vibrant colors. Each pair of sunglasses explores a unique aesthetic. To enhance the brand experience, custom packaging and a brochure were designed, reflecting the style of each collection and adding a tactile, immersive layer to the Glitch universe.
